Deja Becknell

Senior Copywriter & Content Strategist
Selected work
01
KLC for Employers B2B Sales Deck
B2BSales enablementStakeholder writingContent strategy
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Context
KinderCare needed to sell employer-sponsored childcare benefits to HR directors and benefits teams, a completely different audience from its consumer brand, requiring a full register shift.
My role
Wrote all copy across 60+ slides: benefit descriptions, data storytelling, tax credit explainers, operational overviews, and a business case section anchored in workforce research.
Slide 15 — the business case
The business case for child care benefits
Keep your top talent.
Transform your workplace culture and build loyalty.
50%
of parents seeking
better child care
57%
say unreliable care
hurts performance
54%
would stay for
subsidized child care
*KinderCare Confidence Index, 2025.
Slide 18 — Back-up Care
KLC for EmployersBack-up Care
Flexible child care coverage when regular care falls through.
Back-up Care gives your employees access to reliable, vetted child care at KinderCare centers when schools are closed or plans change unexpectedly. You provide a set number of days; we handle the rest.
•Fill last-minute care gaps for children ages 6 weeks to 12 years.
•Reduce absenteeism and workplace disruptions.
•Help parents feel more confident, focused, and engaged.
18
Slide 33 — recruiting strategy
KLC for EmployersSlide 33
A Recruiting Strategy Built to Support Success
We invest in every teacher’s growth and development.
Talent Attraction
Recognized as an employer of choice in early childhood education. We build strong talent pipelines through employer branding, college partnerships, and targeted multi-channel campaigns.
Recruiting
Our recruiting team leverages expertise, technology, and a proprietary Talent Assessment to find the right fit.
Onboarding
We support every new teacher with a robust onboarding plan, focused on success in the first 100 days.
Teacher Development
We invest in growth with paid Professional Development Days and an education benefit that covers Child Development Associate (CDA) training and renewal.
Culture
We create a people-first culture with a competitive Total Rewards package:
•Career advancement
•Health & wellness benefits
•Savings on child care
•401(k) match
•Paid time off
•And more
33KLC
Business case slide
“For Gen Z parents, child care benefits are the #1 factor in job loyalty. 50% of parents are actively seeking jobs with better child care support.”
02
nutraMetrix: HCP-Facing Product Content
HCP-facingRegulated contentHealthcare writingB2B
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Context
nutraMetrix sells nutritional supplements directly to healthcare professionals who recommend or resell them to patients. All content had to address practitioners in a register that earns clinical credibility.
My role
Wrote HCP-facing product FAQs and sales materials for nutraMetrix’s professional sales channel, covering mechanism of action, patient populations, dosage guidance, and contraindications.
nutraMetrix Custom Health Solutions
Isotonix OPC-3®
Practitioner Reference — For licensed healthcare professionals only
What is nutraMetrix Isotonix OPC-3®?
Isotonix OPC-3 delivers a clinically researched blend of oligomeric proanthocyanidins (OPCs), bioflavonoids widely recognized as among the most potent antioxidants in nutritional science. The formula draws from five well-studied sources: grape seed, red wine, bilberry, Pycnogenol® (French maritime pine bark), and citrus fruit.
How does the Isotonix delivery system affect absorption?
When taken as directed on an empty stomach with 2 oz of water, the isotonic solution enters the small intestine in a state that minimizes the absorption work required by the body. OPCs become available in the bloodstream within minutes of ingestion.
To preserve isotonicity, OPC-3 should only be mixed with water. Mixing with other liquids slows delivery and reduces the percentage of uptake.
Which patient populations may benefit most?
Cardiovascular support. OPCs strengthen the walls of arteries, veins, and capillaries. Nobel Prize laureate Albert Szent-Györgyi identified this property.

Active patients and athletes. Research shows a 20% improvement in endurance with OPC supplementation versus placebo, and a significant reduction in muscle cramping.

Female patients. Clinical trials show OPCs can reduce mild menstrual pain when supplementation begins at least one week prior.

General preventive use. Daily OPC-3 supports sustained antioxidant defense across patient age groups.
*These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease. For professional use only.
nutraMetrix Custom Health Solutions
nutraMetrix Joint Support
Practitioner Reference — For licensed healthcare professionals only
What is nutraMetrix Joint Support?
nutraMetrix Joint Support combines four clinically studied ingredients: glucosamine sulfate, chondroitin sulfate, methylsulfonylmethane (MSM), and Boswellia serrata extract. Each was selected based on its distinct mechanism of action in supporting joint structure, reducing discomfort, and maintaining healthy connective tissue.
How do the active ingredients work?
Glucosamine sulfate supports cartilage matrix integrity and has been shown to reduce joint discomfort in patients with mild to moderate osteoarthritis.

Chondroitin sulfate helps retain water in cartilage tissue and inhibits enzymes that contribute to cartilage breakdown.

MSM supplies bioavailable sulfur and supports recovery from exercise-induced joint inflammation.

Boswellia serrata inhibits 5-LOX, an enzyme involved in the synthesis of pro-inflammatory leukotrienes. Unlike NSAIDs, it does not inhibit COX enzymes.
How long before patients notice results?
Glucosamine and chondroitin typically require 8 to 12 weeks. Set this expectation at the point of recommendation to support patient adherence. MSM and Boswellia may produce noticeable effects within 2 to 4 weeks.
Glucosamine is derived from shellfish. Screen patients for shellfish allergy prior to recommending. Patients on warfarin should be monitored for a mild anticoagulant effect from high-dose chondroitin.
*These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease. For professional use only.
03
RnA ReSet: Consumer Health Education
Consumer healthHealth educationLong-formSEO content
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Context
RnA ReSet needed consumer-facing health education content that made clinical nutrition concepts approachable and actionable for everyday readers, without overclaiming or oversimplifying the science.
My role
Wrote blog articles covering inflammation, magnesium, omega-3s, women’s health, and gut health, each within FDA-compliant claim boundaries.
Nutrition & Wellness
Chronic inflammation is quiet. Here’s what to look for.
Chronic low-grade inflammation doesn’t announce itself with pain or swelling. But it may be quietly driving some of the most common health complaints people live with every day.
RnA ReSet Editorial  ·  8 min read

When most people hear the word inflammation, they picture something visible: a swollen ankle, a red bee sting, the warmth around a cut that’s healing. That kind of inflammation is acute. It shows up fast, does its job, and resolves. It’s the immune system working exactly as it should.

But there’s another kind that works very differently. It’s low-grade, systemic, and largely invisible. Over time, it can affect everything from energy levels and sleep quality to digestion, mood, and long-term disease risk.

“Chronic inflammation doesn’t feel like something is wrong. It feels like everything is slightly off.”
What’s actually happening in the body

The immune system releases signaling proteins called cytokines to coordinate the body’s response to threats. In chronic low-grade inflammation, cytokine levels stay elevated, not dramatically, but persistently. Over time, this places ongoing stress on tissues and organs:

•Oxidative stress increases
•Cellular repair mechanisms get disrupted
•Systems that regulate blood sugar, hormones, and metabolism begin to work less efficiently
How food fuels or fights it

Research consistently associates the following with elevated inflammatory markers:

•Ultra-processed foods and refined carbohydrates
•Seed oils high in omega-6 fatty acids
•Added sugars, particularly at high daily intake

On the other side, certain nutrients have well-documented anti-inflammatory effects:

•Omega-3 fatty acids (EPA and DHA) help regulate the production of pro-inflammatory signaling molecules
•Polyphenols found in deeply colored fruits, vegetables, olive oil, and green tea support antioxidant defenses
•Magnesium plays a role in regulating the inflammatory response at the cellular level
Signs worth paying attention to
•Persistent fatigue that sleep doesn't resolve
•Digestive issues that come and go without a clear cause
•Mental cloudiness that isn't explained by how much you slept
•Joint stiffness that appears before any formal diagnosis

None of these confirm chronic inflammation on their own. But taken together, they’re worth a conversation with your healthcare provider.

04
Champions Post-Launch Platform Letter
Change communicationsExecutive voiceCrisis messaging
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Context
Champions launched a new family management platform that received significant negative feedback. Leadership needed to respond to thousands of families quickly and carefully.
My role
Wrote the full letter from the Champions President to all enrolled families.
Executive letter, Dan Figurski, Champions President
From: Dan Figurski, Champions President  ·  To: Champions Families  ·  April 2026
Update on Discover Champions: Our Commitment to Improve
Thank you for being part of our Champions community. Your family’s experience matters deeply to me.

I’m reaching out personally to address the recent launch of Discover Champions™. I want to acknowledge that for some of you, this hasn’t been the experience you were promised. We’ve heard concerns about scheduling, billing, and reaching our Family Support team. We hear you, and we take full responsibility.

Your family deserves a platform that’s simple, supportive, and reliable. And we’re working hard to improve your experience as quickly as possible.
Dan Figurski  ·  Champions President
Key improvements outlined in the letter
Scheduling
Making it simpler and easier to use
Billing
Improving accuracy and clarity
Enrollment
Creating a smoother, more seamless process
Family Support
Adding more staff to reduce wait times
05
Back-to-School Email System: 3 Brands, 10+ Segments
Email marketingMulti-brandContent systemsModular copy
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Context
KLC needed a full enrollment email system for 2026 covering summer, fall, and seasonal breaks across KinderCare, Skyrise, and Champions, with distinct copy for each segment.
My role
Wrote all copy across 10+ email segments for three brands, including subject lines, preview text, headlines, body copy, and CTAs within strict character count constraints.
Core summer, KinderCare, Skyrise, Champions
Great Outdoors + fall + no-school days
06
Crème de la Crème School & Skyrise School Tour Packs
Brand printEnrollment copyPremium positioningMulti-brand
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Context
Two brands, two audiences. Crème needed premium enrollment collateral for families choosing a high-end early education experience. Skyrise needed practical materials helping subsidy-eligible families navigate financial aid and enrollment.
My role
Wrote all copy for both tour packs, including brand headlines, body sections, enrollment checklists, financial aid guides, and CTAs.
Crème de la Crème, tour folder
Creme tour folder
Skyrise, tour pack
Skyrise tour pack
07
Military Child Care Campaign: Carousel Ads
Paid socialPerformance copyCampaign strategy
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Context
KinderCare needed a Facebook carousel campaign targeting active military families dealing with relocation, deployment, and finding consistent child care.
My role
Wrote all carousel copy across 3 versions, including primary text, headlines, and frame-by-frame messaging for 5-card sequences.
Trusted child care,
wherever duty calls.
We’re on duty for you.
Your children,
our mission.
Serving child care to those who serve.
Your mission matters. So does their care.
About
Deja Becknell

Writing was never something I decided to do, it was just always the thing I reached for as a kid. Now I do it professionally, and the goal is always the same: use words to make people feel or understand something.

I’m based in NC, and outside of work you’ll find me hunting down a new restaurant I read about, halfway through a crochet project, hosting my local book club, or trying something I’ve never done before. (Currently: pottery).